A Strategic Leader in the High County of Western North Carolina’s Real Estate Industry

From luxury residential and high value land assets, to major commercial ventures— Peter Franklin is the #1 real estate man you will want by your side with his local knowledge, sphere of influence, and powerful advice.  Most importantly, and rather rare for the region’s real estate industry, Franklin is a 100% born and raised native to the [...]

A Strategic Leader in the High County of Western North Carolina’s Real Estate Industry

From luxury residential and high value land assets, to major commercial ventures— Peter Franklin is the #1 real estate man you will want by your side with his local knowledge, sphere of influence, and powerful advice.  Most importantly, and rather rare for the region’s real estate industry, Franklin is a 100% born and raised native to the area. 

 

Peter Franklin, Executive Managing Director and part owner of Foxfire Elite Marketing (Foxfire Real Estate, LLC), is an influential figure in local business and the High Country real estate landscape of Western North Carolina.  Since joining the firm in 2011, Franklin has played a pivotal role in transforming the company into one of the region’s top firms.  

 

Franklin acutely and very knowledgeably specializes in the professional marketing and successful brokering of multi-family housing, manufactured housing communities, campgrounds, restaurants, convenience stores, industrial/warehousing, mixed-use development sites, single-tenant assets, hotels, and tourist oriented businesses in addition to luxury homes marketing, vacation rental properties,  and investment valued properties.  

 

—NOTE: In the small rural mountain towns of Western NC, good seasoned and successful brokers have diversified their portfolios to meet the demands of their small rural communities, much more so than brokers in metropolitan areas where an agent can comfortably settle into one single type of commercial or residential sales. 

 

As a leader in the Foxfire organization, Franklin has helped to establish the firm’s rational culture and reputation of hard work without sacrificing the high standard for the levels of service offered on every assignment.  He takes pride in his ability to manage a structured process that consistently yields competing out-of-area offers on residential and commercial real estate through broad exposure and aggressive grass roots marketing.  

 

With an emphasis on persistence and accountability, Franklin is dedicated to being an effective resource who is able to consistently drive value for sellers that partner with the firm. 

 

“Leaving money on the table is an anathema concept to Franklin.  He is a master at developing, communicating, and strengthening a portfolio’s value proposition, and is adept at identifying new market opportunities, and coordinating go-to-market activities.” (—Local Developer)

  

Franklin’s intimate and immediate knowledge of the investment landscape in this area of Western North Carolina, affords him the opportunity to work with groups at both the private and institutional levels.  An unparalleled energy coupled with a desire to know the intricacies of the market and trade better than any competitor— showing not only his value, but that of the Foxfire brand as a whole. 

 

Franklin has risen to prominence as one of the important and influential businessmen for Spruce Pine and the surrounding region through his vast database of connections with home and business owners, government and industry leaders, and mountain enthusiasts with his well rounded and down-home Southern approach to building relationships.  As one of the preeminent influencers in the area, Franklin maintains a commanding executive presence in the local business arena, and this is an asset to his clients when building or preparing to sell.  

 

As a result of his vast network, as well as his solidified reputation for being the go-to local businessman for all things “real estate” in the Spruce Pine, Bakersville, Burnsville and Little Switzerland areas, along with his investor relations— he is consulted locally by governmental and industry leaders for local real estate knowledge as well as general advice in construction and land use development strategies for properties.  

 

Beyond a demographics approach, Franklin brings to the table an invaluable knowledge of governmental programs, conduciveness to business, and an understanding of the various bureaucratic “red-tape” which he can help smooth the pathway to profitability for those seeking success at development, land use, construction, etc..

 

“When I first came to the mountains to buy some land, Peter talked to me with common sense and a level of straight talk that I appreciate.  He pointed out things that no other Realtor has ever said and his advice proved to be invaluable!” (—Raw Land Investor) 

 

As a result of his prowess in the industry and his grasp on all things real estate, Franklin’s client list includes business entities, owner/operators, investors, retired second home seekers, and young families getting their start in the area.  

 

On the social media front, Franklin founded “Let’s Talk Spruce Pine, NC” on the Meta platform which serves as the #1 place for local news, opinion, business marketing and history. 

 

Collaboration with other brokers in the real estate industry is one of Franklin’s major assets, and the proprietary research mechanisms he has implemented for the Foxfire firm gives clients a direct knowledge of sales, comps and other factors that are simply not available from web-based sources— which in most cases can provide the savvy buyers with a force multiplier in the missing data for successfully solving an investment equation.  

 

A born and raised native son of the Spruce Pine and Burnsville areas, Franklin’s paternal and maternal families settled in this area of the Blue Ridge Mountains over two centuries ago (8-10 generations in the area), and great amounts of local history, grounded wisdom and a love and passion for this area has given him a strong constitution in being able to properly represent the culture of the various towns and communities.  With Franklin, you are working with a community stakeholder, and will be fully informed of the area’s unique market characteristics when you partner with him.  

 

Franklin considers his work a form of community service, fostering a sense of belonging and prosperity within the community.  His work contributes to the growth of the area, and he sees each deal as a chance to enrich the region’s future, offering both residents and newcomers a wonderful opportunity to experience all that the mountains have to offer.  

 

Having once served as an investigator in both the public and private sectors, Franklin has the ability to engage with a wide variety of investors who benefit from his fact gathering ability and his distinguished negotiation skills in the acquisition and disposition of commercial or residential properties.  

 

Franklin's portfolio of real world results and impacts created over time, showcases over a decade of experience investing in his own real estate endeavors as a business owner, which helps him understand the needs of other investors who are looking to increase wealth and avert risk and inconveniences in the commercial real estate market. 

 

As a civic leader, Franklin served as the chair of the Yancey County Social Services Board, as a member of the Spruce Pine Main Street Board, and as a member of the various Chambers of Commerce in Mitchell, Yancey, and McDowell Counties.

Franklin is a Certified Luxury Home Marketing Specialist, a member of the International Association of Real Estate Professionals, a member of the McDowell Board of Realtors, Canopy MLS and the High Country MLS serving all of Western NC (from Charlotte to the Tennessee state line), and maintains an active commercial portfolio on Crexi.  

 

In addition to being very experienced in his field, well read, and highly self-educated in the intricacies of the industry, Franklin holds a Bachelor of Science degree from Gardner-Webb University with an emphasis in Business and Social Sciences, and holds degrees in Associate Arts, Criminal Justice, and a Journeyman Trade Degree in law enforcement.    

 

“When everyone and their brother has a real estate license, its very difficult to look through the static and find the REAL real estate professionals, but for certain, Peter Franklin exceeds the criteria and is my go-to man for my investments in mountain property!” (—Charlotte Investor Client)  

 

In the Spruce Pine and Burnsville regions of Western North Carolina, where real estate is as much about relationships as it is about property, Peter Franklin stands out as a trusted advisor and community leader.  His dedication to excellence, strategic acumen, and unwavering commitment to his clients make him the quintessential top-tier partner to have in any real estate endeavor.